Client Overview
Wudless is a premium Stainless Steel Modular Kitchen brand based in Bengaluru, specializing in fire-proof, water-resistant, and termite-proof kitchen interiors. With a strong product USP and a growing market, the brand needed a more predictable and scalable digital lead-generation system.
The Challenge
When Wudless approached us, their biggest concerns were:
- High CPL
- Unpredictable monthly lead flow
- Low-intent audiences
- No structured creative testing
- No funnel strategy
- Low brand visibility in Bengaluru’s competitive interior market
They needed a strategic, data-backed performance system – not just ads.
Objectives
Based on insights from their business model and consumer behavior:
- Generate qualified modular kitchen enquiries
- Improve website traffic quality
- Build a stable funnel for long-term growth
- Strengthen brand presence in Bengaluru
Our Strategy
1. Full-Funnel Meta Ads Strategy
Across January to April 2025, we deployed a funnel that included:
- Awareness: Stainless steel kitchen benefits, durability storytelling
- Consideration: Walkthrough videos, comparison (Wood vs. Steel)
- Conversion: Strong CTA, consultations, offer-led creatives
Every month, we ran:
- 1 Campaign
- 3 Ad Sets
- 3 Completely different video creatives
2. Precision Targeting for Bengaluru Homeowners
Our audience system focused on:
- Apartment clusters & high-income households
- Interior design interests
- Modular kitchen buyers
- Lookalikes of high-quality leads (Mar – Apr)
3. Creative Testing Framework
We tested variations like:
- Kitchen walkthroughs
- Demo videos (fire/water resistance)
- Visual transformation reels
- USP-focused videos
- Offer-based short ads
This allowed us to identify and scale winning creatives monthly.
The Results (Jan – Apr 2025)
Overall Performance (120 Days)
- 936 Total Leads
- ₹120,000 Total Spend (₹30k/month)
- Avg CPL: ₹128.21
- 47% Leads from Bengaluru
- Peak Days: 17 leads (Jan 4 & Apr 3)
Monthly Breakdown
| Month | Leads | Spend | CPL |
| Jan | 270 | ₹30,000 | ₹111 |
| Feb | 184 | ₹30,000 | ₹163 |
| Mar | 209 | ₹30,000 | ₹143 |
| Apr | 273 | ₹30,000 | ₹109 |
Why This Worked
Strong Creative Rotation
New videos each month prevented ad fatigue.
Funnel-Based Ads
We built a journey – not random ads.
High-Intent Targeting
Focusing on Bengaluru micro-locations increased quality.
Data Consistency
Daily tracking enabled optimization based on real behavior.
Impact on the Business
- Predictable monthly enquiries
- Higher-quality leads
- Increased showroom visit bookings
- Stronger visibility in a competitive niche
- Enhanced conversion rate from phone + WhatsApp follow-up
Conclusion
This case study demonstrates how a strategic Meta Ads system, combined with strong creative testing, can deliver predictable, high-intent leads for home interior brands.
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