Search Engine Marketing
Long-term strategy that works.
Search Engine Marketing (SEM)
Precision Targeting. Full-Funnel Strategy. Revenue-Driven Results.
At MADWITHPPC, we don’t just run ads — we engineer growth. Whether you’re a fast-scaling startup or an established brand, our Search Engine Marketing (SEM) services are designed to turn search intent into measurable results across every stage of the funnel.
With proven success across Google, Meta, LinkedIn, and custom automation ecosystems, we craft paid media strategies that generate qualified leads, drive sales, and optimize lifetime value — all while making your budget work smarter.
Industry Experience That Delivers
We’ve run SEM campaigns for clients across a wide range of industries:
🦷 Dentists & Local Healthcare Practices
💰 Financial Advisors & Insurance Professionals
✈️ Travel & Hospitality Brands
💻 Web & Mobile App Development Companies
🧑💼 B2B Software & SaaS Businesses
📦 Product-Based & Renowned eCommerce Brands
🎓 Coaches, Course Creators & eLearning Platforms
🧑🏫 Educational Institutions
Beyond Ads
We don’t stop at clicks. We build complete marketing ecosystems with:
Funnel Based Ads
Custom journeys from awareness to conversion
Drip Marketing & Email Automation
Behavior-based sequences that nurture leads
CRM Customization
Tailored lead stages, tagging, and segmentation
Flow Triggers
Real-time actions based on user behavior (form fills, clicks, time-based conditions)
We Help You Expand
Brand Influence
Globally.
Whether you’re a startup looking to gain traction or a growing business wanting better returns from your digital presence — we’re here to help.
Hire Us
Platforms We Specialize In
Have a Question?
FAQ
We are here to help you 7 days a week and respond within 24 hours. Plus, you can find most answers to your questions right on this page.
SEM is paid advertising on search engines like Google and Bing — it includes formats like Search Ads, Display Ads, Shopping Ads, and Video Ads. SEO is organic optimization for long-term visibility. SEM delivers instant visibility, while SEO builds authority over time. We recommend using both for full-funnel growth.
We specialize in Google Ads (Search, Display, Video, Shopping, PMAX, Demand Gen), Meta Ads (Facebook & Instagram), and LinkedIn Ads for B2B campaigns. We build omnichannel funnels with performance tracking and creative testing across each.
Yes! We’ve managed SEM campaigns for renowned eCommerce brands using Google Shopping, Performance Max (PMAX), and Meta Catalog Ads. We handle everything from feed optimization to conversion tracking and remarketing flows, ensuring ROI at every stage of the customer journey.
Dentists & Healthcare
Software & Web Development (B2B)
Travel & Tourism
Online Education & Coaching
eCommerce & D2C Brands
Finance, Consultants & Agencies
Each campaign is customized to match industry-specific buyer journeys and funnel strategies.
Our full-service SEM includes:
Campaign strategy & setup (Search, Display, Video, PMAX, Shopping, Meta, LinkedIn)
Audience targeting and keyword research
Ad copywriting & creative design
Conversion tracking via GA4 & GTM
Daily performance monitoring & bid optimization
A/B testing and budget scaling
Monthly performance reports & insights
We use a GA4 and Google Tag Manager (GTM)-based setup to track everything — clicks, calls, form submissions, purchases, scrolls, video views, and more. We also configure:
Meta Pixel & Conversions API
LinkedIn Insight Tag
Custom events & funnel visualization
Enhanced conversions for eCommerce
This ensures complete visibility into what’s driving results — not just clicks.
Yes! Remarketing is critical for high ROI. We set up dynamic retargeting for Google and Meta using behavior-based triggers (cart abandoners, video watchers, website visitors, etc.) to bring users back and convert them across multiple platforms.
It depends on your industry and goals, but we typically recommend:
Minimum ₹30,000–₹50,000/month for testing (INR)
Mid-range B2B/Service businesses: ₹60,000–₹1.5L+
eCommerce brands: ₹1L–₹5L+ based on product range & scale
We always start lean, validate audiences, and then scale based on performance.
Yes. We run geo-targeted SEM campaigns for clients in India, the US, UK, Canada, UAE, and Australia. We adjust targeting, language, ad compliance, and bidding strategies based on regional competitiveness and audience behavior.
Absolutely. Our reports include:
Campaign-level performance (CTR, CPC, conversions, ROAS)
Funnel insights (awareness → conversion)
Heatmaps, ad previews, and creative insights
Clear next steps and budget scaling recommendations
We also provide custom dashboards on request (Looker Studio, GA4, GHL, etc.).
We’re a women-led, performance-first digital marketing agency based in Chennai. With years of hands-on expertise across platforms, industries, and tools, we don’t just run ads — we engineer results with strategy + automation + tracking baked in.
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Hear from Brands Who Trust Us
Reviews
Real results, real impact — see what our clients say about Mad With PPC’s digital growth strategies.
Working with this team has completely transformed our digital presence. Not only did their SEO expertise help us rank high on Google for competitive orthodontic keywords, but their management of our Google My Business profile brought in a steady stream of local inquiries and walk-ins. The before-and-after difference is dramatic. Their SMO efforts gave our brand a trustworthy voice across social platforms, and their Meta Ad campaigns were both strategic and ROI-driven. We now receive more patient bookings directly through GMB and our website — an all-around success!
As a regional t-shirt brand, standing out online wasn’t easy — until we brought in this team. They gave Trichy Tees a powerful digital identity. Through smart SEO, we’re now ranking for key apparel-related keywords across Tamil Nadu. Their social media content and strategy helped us connect directly with our audience, growing our following organically. Our Google Ads and Meta campaigns were both cost-effective and well-targeted, resulting in increased online orders. A game-changer for small eCommerce like us!
The team brought a complete digital revamp for Wudless. Their SEO strategy placed us in front of eco-conscious customers actively searching for sustainable alternatives. Through consistent SMO, we built a loyal community online, while their SEM campaigns were precise, budget-conscious, and delivered real results. A special shoutout for their Google My Business management — our local visibility improved drastically, with positive reviews, photo updates, and local search rankings boosting both online and offline trust. A full-spectrum digital partner we can rely on.
I’ve had the pleasure of working with Pavitra and the team at MadWithPPC, and I can confidently say they are one of the most value driven teams I’ve come across.
Pavitra stands out for her sharp understanding of business needs and her relentless focus on delivering real results.
One quality I truly admire is her consistency in follow ups she doesn’t let things slip through the cracks, even when the client forgets.
Her commitment to resolving issues and driving clarity shows her dedication to client success.