MadwithPPC

On-Page SEO

Every Search Engine has it’s own algorithms that tells you “How do they crawl your website?” and what are the things you should be doing and what you should not be doing and then we’ve got to know that everyone is learning by experimentation but there are some core areas in it.

First of all, On Page Optimization is nothing but right words on the page in the right place.

The right words are those words that people are searching for and the right place is basically now THE PAGE TITLE, THE URL, THE HEADING. 

Search engine algorithm always tries to find the best answer for its user. Crawler picks up the most sensational content first by picking with few basics like Link Building, Social Signals, User Behavior, and Core web vitals.

If we want to get into the core areas, we should first look at some basic factors that really affect the On – Page Optimization step by step.

Link Building

Why should you work for other websites that link to yours? You would rather have interesting entertaining or informative, whatever it might be you need to create a content that is worth bothering to link through to your website. 

Once it’s done, those links need to come from trusted websites or sources. We can use numerous tools that allows us to look at its domain authority. If you get links from high domain authority websites it improves your domain authority and its basically going to make your website better with trust factor.

Keywords / Social Signals

It is about what people talking really about your stuff. Most of the websites don’t cover all of these basics that are the thing it’s not guaranteed to rank.

It’s going to get a little bit harder. But, in my experience forcing your content with lot of keyword, I call them keyword Flushing. Landscaping your keywords in your content with a per hook that starts from your title and URL is the only right thing to rise above and that’s the key for On Page Optimization. 

There are thousands of known SEO factors and numbers of unknown. But as long as you’re doing a little bit more than your competitors in your business then you get the opportunity and that’s the time to shine.

So the thing is that everyone will argue, “No there’s this factor and there’s that factor” and the algorithms is this and that. It really doesn’t even matter; because if you get these fundamentals right and your content is exceptional it’s going to stand out.

User Behavior

When someone clicks on your result in the web page from search engine result do they stay on that page for a period of time and engage the content or do they bounce back to the search engine? “Bouncing Back” that’s a negative signal. Staying on the page dwell time is a positive signal. Chrome is telling Google how your user engaging with content so therefore it means that we want to make sure that people are really enjoying your content.

Core Web Vitals

When it comes to core web vitals and actually core web vitals are technical all about algorithm but it’s actually related to user experience again. So, it’s all about how quickly does your page load it needs to load quicker than 4 seconds in a desktop.

You can look these metrics in Google search console you’ll be able to see how you’re doing against these metrics. 

Does it load quickly? 

It’s called cumulative layout shift and you don’t want when someone goes through the web page to click on something and it suddenly jumps slightly and that can create all sorts of problems.

We can see some examples of websites since they launched that their organic traffic has dropped quite significantly it’s a core signal.

The last important factor is “How quickly your audience interacts?” that’s basically when you go to a web page and it loads; you may click on the menu to get the page you want really quickly. That should happen in less than 100 milliseconds. You need to look at how Google thinks, they are in hurry! Yeah right, this website is slow. These are the core signals and if you get these fundamentals right and your content is exceptional then you will rank better. So, go through and look at those things that are really going to make a difference.

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